Event-driven hospitality brand
Service:Social Media Management + Monthly Content Days
Industry: Hospitality | Service-based
Platforms Managed:Instagram & TikTok
About //
A high-energy hospitality venue located in Soho, London, known for its lively atmosphere, student nights, live music, and social events. The focus was on creating engaging content that reflected the venue’s personality, increased visibility online, attracted a younger audience and encouraged more in-person visits.
The challenge //
The business was focused on the day-to-day running of the venue and didn’t have the time, knowledge, or in-house strategy needed to consistently manage social media effectively. Content was occasionally created by staff members, however the messaging, visuals, and overall quality lacked consistency, making the brand feel disconnected online.
The strategy //
We developed a refreshed social media identity that better reflected the venue’s personality, atmosphere, and high-energy nightlife experience. A clear content strategy was introduced to create more consistent messaging and visuals, designed specifically to appeal to a younger audience including students, tourists, and social London-goers.
Alongside the content strategy, the profile was revamped with optimised keywords, updated pinned posts, and clearer audience-focused messaging to improve discoverability and guide visitors towards key information, upcoming events, and bookings. Daily Instagram Stories were also used to promote live music line-ups, events, and the overall atmosphere of the venue in real time.
The ResultsA 1,180% increase in reach in the first 3 months of working together, introducing the brand to a wider pool of viewers
5K → 64K monthly Reach
Driving significantly higher engagement from their desired audience in the first 2 months of working together
505 → 10K monthly interactions
Highlighted by consistently increased profile visits, external link and address taps, signalling an increased interest in visiting the venue.
Improved venue discovery
before
after
Feed transformation //
Carousel posts //
Story posts //
Video posts //
social media growth //
Testimonial
“ It’s all been brilliant so far, really happy with the concept and consistency. Exactly what we’re looking for to show off the nightlife and give the pub a bit more personality ”