community-led hospitality brand
Service:Social Media Management + Monthly Content Days
Industry: Hospitality | Service-based
Platforms Managed:Instagram & TikTok
About //
A well-established hospitality venue in North London, offering a relaxed social atmosphere alongside live sport, food, drinks, and events. The focus was on building a stronger online presence that captured the venue’s personality, increased local visibility, and encouraged more engagement from both existing customers and new visitors.
The challenge //
With the team focused on the day-to-day running of the venue, social media lacked consistency, strategy, and a clear visual direction. Content was being posted without a cohesive brand identity, making it difficult to showcase the atmosphere of the venue and connect with the right audience online.
The strategy //
We developed a social media strategy designed to better reflect the venue’s atmosphere, community feel, and live events offering. A more consistent visual identity and messaging approach was introduced to create a stronger brand presence and improve audience connection across social media.
The profile was also optimised with updated keywords, clearer audience-focused messaging, and pinned posts highlighting key events, offers, and venue information. Content focused on showcasing the atmosphere of the pub through relatable staff moments, live sport, food and drinks alongside regular stories used to promote upcoming events and increase day-to-day engagement.
The ResultsAn 11x increase in visibility, introducing the brand to a wider pool of engaged viewers
5K → 55K monthly Reach
Significantly strenthening interaction and connection across posts and stories
903% increase in engagement
Driving higher attendance across key events such as quiz nights, live music, and the festive period
20% increase in bookings
Feed before & after //
before
after
Carousel posts //
Video posts //
Story posts //
social media growth //
Testimonial“ Since Viv started managing our social media, we have seen a monumental uplift in engagement from our guests, resulting in growth in footfall through the business.
This is highlighted by a 20% increase in our bookings for key events such as our quiz, music nights and festive period. Her consistency and planning is spectacular and relieves pressure on the business to allow us to focus on other areas.
Her communication and strategic plan is exceptional, and her ability to adapt to differing trends is helping us stand out compared to our competitors. ”
